Tours Overview

Tours are an important tool in growing your business and help introduce you to your community and potential families. You should plan for a tour to last from 30-45 minutes, and can be completed either in-person or virtually.

Overall Preparation

• Decide if you want to do in-person and/or virtual tours
• Set up your Tour Availability on your website (we recommend within 30 days of opening and at least once a week going forward for new prospective families and to grow your wait list)
• Create a Tour Outline: take notes on how you want to give a tour. We suggest including the following
• Overview of your background, qualifications, experience, and motivation for starting a school
• What type of program you offer and showing the physical space
• Rhythm of the day and extracurriculars
• School calendar and enrollment options
• Introduction to co-teachers and assistants
• Program availability, tuition, and fees
• Instructions on how to apply

Additional Resources

• Video guide on Setting Up Tours

To download the complete Enrollments Launch Kit, visit this article here.