How to Market Your Open House on Facebook and Nextdoor

In this article you will learn how to:

Marketing your open house on Facebook

Marketing your open house on Nextdoor

Marketing your open house on Facebook

When you join Wonderschool, we identify local Facebook groups that we believe may have prospective parents who would be interested in your program. These groups are automatically loaded into your marketing dashboard. To see these groups, navigate to "Marketing" on the left hand column of your dashboard. Click the blue button titled "Add Parent Groups." There, you can opt into Facebook parent groups and filter by distance from your program. 

Once you add these groups to your Marketing dashboard, click the downward facing blue arrow on the right and then click "visit group." This will take you to the Facebook group landing page, and you can request to join the group.Some groups may require that you are a parent or that you live in the immediate area. Please communicate that you are joining the group to learn about and share information about child care options. Wait for notification that you’ve been accepted into the group.

Posting in Facebook

1. Type your message into the text box where you see “Write something…”.

 

• Some examples of successful open house postings:
  • Seeds Schoolhouse warmly invites families with children between the ages of 18 months and 6 years to our annual Princess & Nutcracker Tea Party on Sun, Dec. 9th! Between 10:30am and 12pm, children will be able to play with activities throughout the classroom and decorate Christmas cards that we'll be donating to the New Vista Post Acute Care Center, a convalescent home in Los Angeles. Come help us spread a little cheer this holiday season and help us teach children what's really important this time of year. You will have the opportunity to meet Director Lorena Alvarenga, see the classroom, and learn about the program and teaching philosophy. We are enrolling now! Click the link below to see full event details and to RSVP.
  • Ortega Wonderschool, located in San Juan Capistrano, warmly invites families with children up to 4 years of age to our Open House & Pumpkin Decorating Party this Sun, Nov 4th, between 11am and 12:30pm. Children will be able to decorate their own little pumpkin, and parents will have the opportunity to meet Director Alexis Kastorff, see the classroom, and learn about the program and philosophy. We are a play-based program, and we offer programs for children between the ages of 12 months and 4 years of age. Click the link below to see full event details and to RSVP. We are enrolling now!
• Tip: Write your message in an email or word document and then copy and paste it into the Facebook text box.

2. Paste your URL in the textbox after your message. You should see an image and an accompanying message bar appear below the text box. If these do not appear, reload your browser and repeat steps 1 and 2.

3. If the image that you prefer to use does not appear and is not available, delete the image and accompanying message bar by clicking the little x in the top right-hand corner.

4. After you’ve double checked the text and image, click “Post” to publish your post.

Marketing your open house on Nextdoor

Nextdoor is a a social networking site for neighbors and is a great way to reach out to nearby families. We encourage all directors to use Nextdoor as another marketing channel for their program. Make sure you have created an account with Nextdoor before posting about your open house. To create a Nextdoor account, visit this page: https://help.nextdoor.com/s/article/How-to-join-Nextdoor?language=en_US

Posting on Nextdoor

1. Navigate to Events in the Neighborhood and select “Add Event”

2. Choose your audience and event category. Add an event title and description.

• Some examples of successful open house postings:
  • Seeds Schoolhouse warmly invites families with children between the ages of 18 months and 6 years to our annual Princess & Nutcracker Tea Party on Sun, Dec. 9th! Between 10:30am and 12pm, children will be able to play with activities throughout the classroom and decorate Christmas cards that we'll be donating to the New Vista Post Acute Care Center, a convalescent home in Los Angeles. Come help us spread a little cheer this holiday season and help us teach children what's really important this time of year. You will have the opportunity to meet Director Lorena Alvarenga, see the classroom, and learn about the program and teaching philosophy. We are enrolling now! Click the link below to see full event details and to RSVP.
  • Ortega Wonderschool, located in San Juan Capistrano, warmly invites families with children up to 4 years of age to our Open House & Pumpkin Decorating Party this Sun, Nov 4th, between 11am and 12:30pm. Children will be able to decorate their own little pumpkin, and parents will have the opportunity to meet Director Alexis Kastorff, see the classroom, and learn about the program and philosophy. We are a play-based program, and we offer programs for children between the ages of 12 months and 4 years of age. Click the link below to see full event details and to RSVP. We are enrolling now!
• Tip: Write your message in an email or word document and then copy and paste it into the Facebook text box.

3. Select the date and time of your event. Provide an address, and select both “Add to public event calendar” and “Announce to neighbors”

4. Upload your event image and select “Post"